Fashion and The Resale Revolution

Dr Daniela Ott spent 15 years shaping strategy at Kering, Gucci, Balenciaga and Tomas Maier before leading the Aura Blockchain Consortium.

Today she advises the brands navigating what comes next.The second hand fashion market is worth $220 billion today, growing three times faster than primary fashion, with 17 million registered Vinted users in the UK alone.

Resale is the right thing for the planet. It is also one of the smartest business decisions a fashion brand can make right now.

In this conversation Sean and Daniela cover the consumer shift rewriting fashion, why brand owned resale is the most powerful customer acquisition channel in the industry, what Al and blockchain are actually changing, what dupe culture really signals, and why brands not moving on resale are handing their next generation of customers to someone else permanently.

Honest, data-driven and genuinely surprising. This is the conversation the industry needs to have.

Topics: fashion resale, luxury resale, circular economy, sustainable fashion, consumer behaviour, Al in fashion, blockchain, digital product passports, dupe culture, Kering, Gucci, Aura Blockchain Consortium, future of fashion.

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